Welcome to the Dentistry at 388’s privacy notice. Dentistry at 388 respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This privacy notice is provided in a layered format, so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.
- Important information and who we are 1.2 Purpose of this privacy notice 1.3 Controller 1.4 Contact details 1.5 Changes to the privacy notice and your duty to inform us of changes 1.6 Third-party links
- The data we collect about you 2.2 If you fail to provide personal data
- How is your personal data collected?
- How we use your personal data 4.2 Purposes for which we will use your personal data 4.3 Marketing 4.4 Promotional offers from us 4.5 Third-party marketing 4.6 Opting out 4.7 Cookies 4.8 Change of purpose
- Disclosures of your personal data
- International transfers
- Data security
- Data retention 8.2 How long will you use my personal data for?
- Your legal rights 9.2 No fee usually required 9.3 What we may need from you 9.4 Time limit to respond
- Glossary 10.2 Lawful basis 10.3 Third parties
- Your legal rights
- Cookies notice
1. Important information and who we are
1.2 Purpose of this privacy notice
This privacy notice aims to give you information on how Dentistry at 388 collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up for our services or request information about our dental services.
This website is not intended for children, and we do not knowingly collect data relating to children.
It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.
Dentistry at 388 is the controller and responsible for your personal data (collectively referred to as [“COMPANY”], “we”, “us” or “our” in this privacy notice).
If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.
1.4 Contact details
Our full details are: Full name of legal entity: Dentistry at 388 Email address: email@example.com Postal address: Dentistry at 388, Dentistry at 388, 388 Field End Rd, Ruislip HA4 9PG
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
1.5 Changes to the privacy notice and your duty to inform us of changes
This version was last updated on 13th February 2024.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
1.6 Third-party links
The Dentistry at 388 website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity data: includes first name, last name, username or similar identifier, title, and job title.
- Contact data: includes postal address, email address, and telephone numbers.
- Technical data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
- Profile data: includes your interests, preferences, feedback, and survey responses.
- Usage data: includes information about how you use our website, products, and services.
- Marketing and communications data: includes your preferences in receiving marketing from us.
We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
2.2 If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with dental services). In this case, we may have to cancel an appointment or service you have with us, but we will notify you if this is the case at the time.
|Type of Data
|Lawful Basis for Processing
|To register you as a new patient
|(a) Identity, (b) Contact
|Performance of a contract with you
|(a) Identity, (b) Contact, (c) Profile, (d) Marketing and Communications
|Performance of a contract with you, Necessary to comply with a legal obligation, Necessary for our legitimate interests (to keep our records updated and to study how patients use our services)
|To administer and protect our business and our website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data
|(a) Identity, (b) Contact, (c) Technical
|Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganization or group restructuring exercise), Necessary to comply with a legal obligation
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
|(a) Identity, (b) Contact, (c) Profile, (d) Usage, (e) Marketing and Communications, (f) Technical
|Necessary for our legitimate interests (to study how patients use our services, to develop them, to grow our business, and to inform our marketing strategy)
|To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
|(a) Technical, (b) Usage
|Necessary for our legitimate interests (to define types of patients for our services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)
|To make suggestions and recommendations to you about goods or services that may be of interest to you
|(a) Identity, (b) Contact, (c) Technical, (d) Usage, (e) Profile
|Necessary for our legitimate interests (to develop our services and grow our business)
4. How we use your personal data (continued)
4.4 Promotional offers from us
We may use your identity, contact, technical, usage, and profile data to determine what products, services, and offers may be relevant to you. This helps us tailor our promotional offers and recommendations to better suit your preferences and needs.
4.5 Third-party marketing
We will obtain your express opt-in consent before sharing your personal data with any third-party company for marketing purposes. Your personal data will not be shared with external parties for marketing without your explicit consent.
4.6 Opting out
You have the right to request that we stop sending you marketing messages at any time. You can do this by clicking the unsubscribe link in any marketing email we send you or by contacting us directly. Once you opt out of receiving marketing communications, we will honor your request promptly.
4.8 Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the law, as described above.
8. Data retention
We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. The retention period will be determined based on factors such as the nature of the data, the purposes for which it was processed, and any legal obligations we may have.
If you would like further information regarding the specific retention periods for your personal data, please contact us.
9. Your legal rights
Under data protection laws, you have certain rights regarding your personal data. These rights include:
Right of access: You have the right to request access to the personal data we hold about you.
Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
Right to erasure: You have the right to request deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
Right to object: You have the right to object to the processing of your personal data under certain circumstances, such as when we are relying on legitimate interests as the legal basis for processing.
Right to restrict processing: You have the right to request restriction of processing of your personal data under certain circumstances, such as when you contest the accuracy of the data.
Right to data portability: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another data controller.
Right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the contact details provided in this privacy notice. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data.
Please refer to the glossary section provided earlier in this privacy notice for definitions of key terms used throughout this document.
If you have any questions or concerns about how we handle your personal data, or if you would like to exercise your rights, please contact us using the contact information provided.
Thank you for taking the time to read our privacy notice. We are committed to protecting your privacy and safeguarding your personal data.
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